The Principal Financial Group and the University of Iowa have created a new stock-picking contest for students who will vie for $5,500 in prizes. The Principal Challenge in Analytics Innovation is a crowdsourced, problem-solving competition among undergraduate students. The idea is to develop data-driven solutions to navigate financial markets. Students around the world are eligible to compete individually or in teams to develop a model that applies analytics in new, novel ways to identify the best-performing stocks over time. Data sets and contest details are available here.