AAF of Des Moines November Luncheon: Telling the Brand Story with Content Marketing at 2:00 PM on 10/7/2013
||10/7/2013 2:00:00 PM
||Stoney Creek Inn
5291 Stoney Creek Ct.
Johnston, IA 50131
Description: Content comes in all shapes and sizes these days... from the big money invested in films for product placement to a brand mention in a tweet. The second a consumer skips a commercial the advertiser looses. The brand that does a deeper dive and understands their product, mission, value, strategic partners and seizes the power of their brand to entertain and inspire will succeed. Immersing the audience into the brand's culture, lifestyle and telling the brand story is a creative challenge that is a 24/7 experience with content across every medium.
Speaker Bio: Mary Kathryn Seipke (MK) recently left Harpo Studios to pursue a life long dream to create Ivy Studios, a virtual creative shop and production studio working with world-class talent on behalf of brands and media outlets. Prior to Ivy Studios, MK was Vice President of Integrated Marketing and Sponsorship at Harpo Productions, (Credentials: The Oprah Winfrey Show, The Dr. Oz Show, The Nate Berkus Show, The Big Give, Oprah’s Next Chapter, Oprah’s Favorite Things 2012, Oprah's Lifeclass, and Iyanla, Fix My Life) where MK worked intimately with brands to produce branded entertainment programming across every media platform around the globe for nearly 8 years.