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AAF of Des Moines October Luncheon: Making Mayhem with Allstate at 2:00 PM on 10/7/2013
Start Time: 10/7/2013 2:00:00 PM
Location: Windsor Heights Community Center
6900 School Street
Windsor Heights, IA 50324
End Time: 10/7/2013 2:00:00 PM
Website: http://aafdsm.com/events/event-registration/?ee=27
Description: The ultra-competitive insurance category is filled with its share of mascots, but none are as recognizable, or as awarded as Allstate’s lovable anti-hero, Mayhem. But for all the bad Mayhem makes, Allstate is still all about the Good. Brandan Jenkins, Account Creative Director at Leo Burnett, will walk you through the creative ying and yang of Allstate, from making a Mayhem Super Bowl spot to an Allstate brand spot that took him to a land down under. Speaker Bio: While working on the Allstate account, Iowa native Brandan Jenkins has been making Mayhem at Leo Burnett for the past two years. His experience with the Allstate account has been a rollercoaster ride in 2013 with a Super Bowl spot being pulled last minute, a six day shoot in New Zealand and more. A graduate of Iowa State University, Brandan got his start at ZLRIgnition working on Iowa’s Anti-Tobacco (JEL) campaign.
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