||8600 Northpark Drive
Johnston, IA 50131
|Five living American generations. Four of them are especially vital to the American marketplace. And each generation brings unique - and powerful - core values to its consumer, career and lifestyle decisions every minute of every day. This session, with one of the pioneers who created and developed the field of Generational Study, will introduce Generational Marketing and Advertising Strategy, which has become imperative training for all of us.
After attending this presentation, participants will:
-Be able to identify each of the four generations that are of interest to the American marketplace;
-Understand how and why unique generational core values influence the unique consumer decisions of each generation;
-Understand how to incorporate generational core values in marketing, advertising and "messaging" to each generation;
-Decide if they now want to undergo a longer-format training seminar in Generational Marketing and Advertising Strategy.
Cost: AMA Members - $20 | Non-Members - $30 | Students - $15 | Walk-ins add $10 to regular meeting fee
Register for this meeting by noon on Monday, February 4. After noon on February 4 an additional $10 will be charged for registrations. Any registrations not cancelled by February 4 will be billed. Cancellations may be made by contacting Emily Beckmann, Assistant VP, Treasurer, at 515.274.9271 or by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.
AMA Iowa encourages pre-payment online in advance of our events.