Des Moines Performing Arts said ticket sales for the 14 performances of "The Book of Mormon" generated more than $9 million in economic benefits for Greater Des Moines. Using a formula developed by The Broadway League, the national trade association for the commercial theater industry, every dollar of ticket revenue generated creates $3.50 of local economic impact, according to a news release. The two-week run of the play was attended by 36,182 people. Read more.