The Greater Des Moines Convention and Visitors Bureau has launched a new initiative designed to expose residents and visitors alike to the area's arts and culture scene.

 

The Catch Des Moines Culture project includes:

  • Expansion of the existing community calendar.

  • A digital advertising campaign in Omaha, Nebraska and throughout southern Minnesota - the first time a visitor marketing campaign has focused specifically on arts and culture in Greater Des Moines.

  • Local advertising including digital billboards, busboards, print ads and banner ads to further promote arts and culture in our region.

  • Future campaigns to include larger, targeted market segments.

"One of the primary factors influencing a visitor's decision to visit a city is the vitality of arts and culture within that city," Greg Edwards, president and CEO of the Greater Des Moines Convention and Visitors Bureau, said in a news release. "A unified approach with community stakeholders gives this initiative more impact in spurring tourism and economic impact in Greater Des Moines."

 

The initiative is a collaborative effort of the Convention and Visitors Bureau, Capital Crossroads' Cultural Tourism, Cultural Capital and Community Calendar committees, the Iowa Department of Cultural Affairs with representatives of the Iowa Arts Council, Des Moines Performing Arts and Bravo Greater Des Moines.

 

A release party for the initiative is planned for Tuesday night 5-6:30 p.m. at the Des Moines Social Club's Kum & Go Theater, 900 Mulberry St. The release party will also include the reveal of the spring/summer 2014 edition of Catch Des Moines: The Official Guide to Greater Des Moines.