"The Book of Mormon," winner of nine Tony Awards® including Best Musical, generated over $9 million in economic impact during its two- week engagement at the Civic Center – the highest ever for a two-week run, according to Des Moines Performing Arts.
Some 36,182 people attended 14 performances of "The Book of Mormon" and the show broke a one-week sales record previously set by "Wicked" in 2009.
Using a formula developed by The Broadway League, the national trade association for the commercial theater industry, every dollar of ticket revenue generated creates three and a half dollars of local economic impact – benefitting hotels, restaurants, retail, and other businesses in the Des Moines area.
“We’re proud to bring world-class productions like "The Book of Mormon" to Des Moines because it contributes to the quality of life for central Iowans, both culturally and economically,” Jeff Chelesvig, Des Moines Performing Arts President and CEO, said in a news release.
Chelesvig said Des Moines Performing Arts was fortunate to present "The Book of Mormon" so early in the first year of the first national tour. “This was the quickest a major blockbluster has made its way from Broadway to the Civic Center stage. Des Moines was the sixth stop on the tour, and we presented the show before many major cities across the country.”
Chelesvig adds, “It’s the strength the support of our over 12,000 season-ticket holders that has positioned Des Moines as a top destination for these world-class productions in their first national tours.”