The National Pork Board has named Kevin Waetke as vice president of strategic communications. Waetke recently served as external communications director for Aviva USA, moving to the Clive-based National Pork Board on June 25. In his new position, Waetke will report to the organization's CEO, Chris Novak, and lead internal and external communications efforts. "The national pork industry is at a crossroads, and how we communicate to our audiences, share information and manage our reputation has never been more critical," Novak said in a release. Prior to joining Aviva USA three years ago, Waetke served as communications director for Wells Fargo Home Mortgage. He has also led public relations for Maytag Corp., MidAmerican Energy Holdings Co. and Mercy Medical Center - Des Moines. Waetke has both graduate and undergraduate degrees in journalism and mass communications from Drake University.