Cityview's Civic Skinny column this week takes a look at the Des Moines Register's new market-based pricing model, which has lead to the increase in subscription rates for subscribers. The model, which is being implemented at all Gannett papers by Mather Economics, "evaluates each subscriber upon renewal based on financial modeling against the subscriber's demographic and current subscription information," according to a memo sent to company employees. According to Civic Skinny, the Register said in a memo to employees that it is expecting more complaint calls than it can handle due to the increases. 

Read the full piece | Read about the pricing model