What are your goals in your role at your company?
I launched Albrecht Public Relations in January last year. I’ve grown it to nearly 20 clients, and my goal is to expand my client base so I’m able to tell the stories of even more Central Iowa companies and associations.
What are your goals for your community involvement?
Last year I co-founded a bipartisan polling firm, Red America, Blue America (RABA) Research. We had significant success in accurately polling elections and issues across the country. My goal is to continue growing the firm into a nationally recognized institution.
What’s your biggest passion, and why?
Storytelling. There is nothing better than sharing the good work and achievements of the leaders, businesses and civic groups that are growing our region and state. Around the caucuses, journalists from across the country swarm the state, and shaping their perception of Iowa is important to me.
What is it that drives you?
I’m driven by language and perception. One need simply open a social media feed to see individuals fall into the comfort zone of previously held beliefs. My goal is to challenge assumptions in a nonaggressive way and get people to think differently. Right now, there is nothing more challenging.
What are your future aspirations?
My goal in 2017 and beyond is to become more active within the business community and pursue business and civic partnerships. The Business Record does a great job connecting people at its events and those listed on its calendar. There is an incredible talent base to tap into within the Des Moines metro.
Four reasons he’s a Forty:
1. He founded three firms last year: two public relations/public affairs firms and a polling firm.
2. He is a part of the Leadership Iowa class of 2016-17.
3. His public relations campaigns have taken home national awards from the Associated General Contractors and the American Trucking Association.
4. He was responsible for moving the 2016 Microsoft Iowa Caucus Media Center to Capital Square in downtown Des Moines.