A new Iowa State University study shows that individual financial counseling helps college students finish their degrees. With that benefit in mind, ISU's Financial Counseling Clinic is using a new research-based approach to enhance its services. The clinic has been linking individual student intake data to exit evaluations, and will soon start following up with students after their appointments. "There's some good evidence that pairing financial education with follow-up counseling works really well," said Jonathan Fox, co-author of the study and director of the counseling clinic. Financial stress is the second-leading reason college students don't complete their degrees, the study found.