The doc already knows what's up with you
Thursday, June 26, 2014 2:27 PM
You may soon get a call from your doctor if
you've let your gym membership lapse, made a habit of picking up candy bars at
the checkout counter or begun shopping at plus-sized stores, Bloomberg
reported. That's because some hospitals are starting to use detailed
consumer data to create profiles on current and potential patients to identify
those most likely to get sick, so the hospitals can intervene before they do.
Information compiled by data brokers from public records and credit card
transactions can reveal where a person shops, the food they buy, and whether
they smoke. The largest hospital chain in the Carolinas is plugging data for 2
million people into algorithms designed to identify high-risk patients, while
Pennsylvania's biggest system uses household and demographic data.