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  • Thursday, October 30, 2014 10:50 AM

    The Central Iowa chapter of Public Relations Society of America celebrated the industry's best and brightest at the annual PRIME Awards Banquet, held Oct. 22 at Drake University.

     

     
  • Wednesday, October 29, 2014 4:26 PM
    American Marketing Association Iowa has received three honors from this year's Chapter Excellence Awards competition, an annual event hosted by the association's international headquarters. 
  • Gitomer: How's your networking working?
    BY JEFFREY GITOMER
    Friday, October 24, 2014 6:00 AM

    I recently went to a networking meeting hosted by a formal networking organization called Business Network International.

     
  • McLellan: Mix personal with professional
    BY DREW MCLELLAN
    Friday, October 24, 2014 6:00 AM
     
  • Gitomer: Here's your real yardstick
    BY JEFFREY GITOMER
    Friday, October 17, 2014 6:00 AM

    “Return on investment” (ROI) in business is predicated on the ability of the company to deliver, as promised, in product, profit and its accompanying service.

     
  • McLellan: How to keep up with change
    BY DREW MCLELLAN
    Friday, October 17, 2014 6:00 AM
     
  • Gitomer: An old and new tradition
    BY JEFFREY GITOMER
    Friday, October 10, 2014 6:00 AM

    Ever leave a tip?

    Sure you have. And most of the time, the amount of the tip is based on the perceived quality of the goods or services. Sometimes it’s a combination of qualities: food plus server’s performance.

     
  • McLellan: Are you ready to go native?
    BY DREW MCLELLAN
    Friday, October 10, 2014 6:00 AM
     
  • McLellan: Who do you have your sights on?
    BY DREW MCLELLAN
    Friday, October 03, 2014 6:00 AM
     
  • Gitomer: Why sales systems fail
    BY JEFFREY GITOMER
    Friday, September 26, 2014 6:00 AM
    I read a report yesterday stating that 70 percent of all sales systems and sales initiatives fail. I have no idea who created that number (personally, I use 74 percent for all my statistical reports), but the point is clear. A system of selling and its accompanying sales process are pretty much doomed to failure before they begin. 
  • McLellan: Lessons from Disney
    BY DREW MCLELLAN
    Friday, September 26, 2014 6:00 AM
     
  • Gitomer: The art of bargain shopping
    BY JEFFREY GITOMER
    Friday, September 19, 2014 6:00 AM
    I’m spending the day at Marché aux Puces, the antique flea market of Paris. Also known as the “Puces” or “MAP,” it hosts 14 named market areas that offer an authentic and one-of-a-kind atmosphere. 
  • McLellan: Are you the next dodo bird?
    BY DREW MCLELLAN
    Friday, September 19, 2014 6:00 AM
     
  • Gitomer: Be a social sales pacesetter
    BY JEFFREY GITOMER
    Friday, September 12, 2014 6:00 AM
    Often referred to as pacesetters, companies that have chosen to embrace and engage cloud, analytics, mobile and social strategies are cleaning the clock of their competitors who have chosen the path of cautious resistance or even abstinence. 
  • McLellan: Insincerity is bad for your brand
    BY DREW MCLELLAN
    Friday, September 12, 2014 6:00 AM
     

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