A Closer Look: Raylee Melton
Founder, Moth Media LLC
Friday, June 28, 2013 7:00 AM
Raylee Melton has run Moth Media as her full-time job for about a year. After spending her early career working in marketing and advertising for companies, she realized she has a passion to help small business owners with online marketing so they can focus on their trade. Melton spent a couple of years building up the business to a point where she could quit her job with AP/M Permaform and focus on Moth Media. She currently has 15 clients but has worked with more than 40 at different levels. She also frequently speaks at events around Greater Des Moines.
Family: Husband, Colin Melton, and two children.
Education: Bachelor’s degree in marketing from Iowa State University
Hometown: Fort Collins, Colo.
Why did you decide to start Moth Media?
I saw an opportunity to help businesses in a new and changing area of marketing. I see a lot of entrepreneurs, including myself, struggling to get everything done in the day. I asked myself, why would a business owner want to focus their time on an area that they don’t study? If you own a restaurant, the focus is on the food and the service, not the (social media) posting for the day.
What makes Moth Media different from other marketing firms?
Social media marketing isn’t some fad or trend to us. We’re not selling you buzzwords. Have you ever heard a marketing guru rattle off a bunch of marketing terms to sell you something? I can’t stand that. I don’t even know what they’re saying half the time. We’re offering you solutions that work. If you don’t need to have a Pinterest page, we won’t set one up for you. We focus on delivering the solutions you need.
Your company website talks about “authentic interaction” with customers. What do you mean by that?
A lot of social media companies, you upload content to their servers, or they’ll only meet with you by phone. I understand why they have it set up like that because of the volume that they’re doing. Whereas with my business, we’re not going after that type of volume. We’re looking for quality customers we can really help. And I think that if you don’t have some of the face-to-face time, you really miss the key points of their business.
What are your goals moving forward with the company?
Social media changes so quickly. I want to be a resource of current trends and time-tested options for business owners of all sizes. I am speaking to more groups about the use and benefits of online marketing, and I am working toward hosting online training sessions. My goal is to help business owners know where to start and how much time to spend with it.
What do you see as the biggest challenge marketers are facing right now?
Most businesses don’t test and measure their marketing results. There are so many options for marketing your business. Do you use direct mail, TV, print, email or social media? Testing and measuring your results is still absolutely critical. A lot of businesses just don’t understand where their marketing dollars make the most sense. Our clients get solid reporting from sources like Sprout Social and Google Analytics. We also help them create a lead tracking system to better manage their marketing efforts. This can be something simple, like having the front desk tally the sources from each call and complete a weekly report, to integrating special phone numbers or coupon codes to know where the source came from. We ask them every time we meet. This helps them stay accountable.
What do you do for fun outside of work?
I read a novel every week on topics from social media, business, cooking, family, yoga, to gardening. My favorite hobby this time of year is our huge garden. I love spending time with my husband taking care of our plants. I prioritize my family first, so I am home every day after school with my kids. Sure, I usually spend some time working after they go to bed, but I feel like that time is critical to running my household. I love to go camping, fishing, practice yoga and shopping.
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