Matt Bowne, creative director at Bernstein-Rein, will speak at the American Marketing Association Iowa luncheon Wednesday at 11:30 a.m. at the Hilton Garden Inn in Johnston. Bowne will focus on the re-emergence of Hostess and how the techniques used in "the sweetest comeback in the history of ever" can be applied to other marketing strategies. Registration and more information on the luncheon can be found online.