Gitomer: Get 1,000 social media leads
Friday, March 21, 2014 7:00 AM
I have a goal and a plan to attract 1,000 leads in the next 30 days.
Six months ago, I launched my Gitomer Certified Advisor program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings – or by itself.
After a very successful (but limited) launch, I want to take the program to the next level and need to find interested and qualified people to do so.
Before I get into the strategy and actions I’m going to take, I want you to understand why I’m writing about the process. I want you to compare it to how you attract, how you prospect and how you connect with willing buyers.
BIG PICTURE: The strategy for this “attraction campaign” is to use every form of social media and electronic outreach to find interested people and offer them multiple ways to connect with me. The goal is to give information immediately without a barrier of registering or giving me their information. I want to get my messages BOTH responded to AND passed along.
THE TARGETS: In order to get 1,000 leads, I am going to mass-mail my contacts and connections AND specifically target existing coaches, existing sales trainers (corporate and independent) and anyone looking to start their own sales training business that wants to use the Jeffrey Gitomer brand to increase authenticity. When they become Gitomer Certified Advisors, I provide them with the content, the brand and the training to make it happen.
TIMED SOCIAL MESSAGES: Posting time and frequency are directly proportionate to the audience reached and their likelihood of response. From my personal experience; my social media consulting expert, Joe Soto; and the article “The Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blogs at the Best Time” in The Huffington Post, the best times to post on social media are as follows:
Facebook: Best post times are between 1 p.m. and 3 p.m. Monday through Friday; engagement rates are 18 percent higher on Thursdays and Fridays.
Twitter: Tweet later in the day. Retweets on Twitter are higher at 5 p.m. compared with any other time during the day; the best times to post are between noon and 6 p.m. This same study found that people are on Twitter 181 percent more during their commute. Think about it. Aren’t you more likely to be all about your life and how to improve it before or after work?
LinkedIn: The Media Bistro suggests LinkedIn is most often used right before and after work hours (specifically on Tuesday and Thursday.)
Blog readers read in the morning, with the “sweet spot” being Thursdays around 11 a.m.
YouTube has no “best time.” By comparison to others, its visitors are more search oriented, so I intend to be both searchable and findable. And my new video posts will go out to all my existing subscribers.
I believe that content is a bigger key than what time you post it. And key words will get you found. So that’s where I’m concentrating. I’m going out to my audience and asking them to go out to their audience (retweet, repost, forward, like, comment and anything else that spreads the word organically).
My overall goal is to generate at least 1,000 leads by May. You may think that is an aggressive goal, but it’s highly achievable through social media and email. Generating 1,000 leads will create a pipeline that will lead me to one sale per day by June 2014.
And I am going to give you the complete detailed outreach plan for you to use as a guide to creating your own game plan for new leads – next week.
If you’d like to see the exact email and subject line I’m going to use, go to www.gitomer.com and enter ADVISOR in the GitBit box.
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