I am sick of reading claims hyping me to “have my best year ever.” FYI: The trend of “best year ever” was originated more than a decade ago by the late, great Jim Rohn. His seminars were earth-shattering and life-changing, and they inspired many, albeit lesser, duplicators.

Rohn’s seminars should have been titled “Have your best LIFE ever.”

What about your needs and desires this year?

Let me ask you a few questions about what you’re intending and hoping to do:

• How are you expecting this year to be for you?

• What are your immediate (within 30 days) goals?

• What are your present hopes and dreams? (They have a way of changing over the years. Some dream of marriage; others dream of divorce.)

• What are your genuine intentions to make your goals, hopes and dreams a reality?

• What’s your game plan to ensure success?

SUCCESS CONCEPT: What three or four words, and associated actions, could you come up with as a guiding light to help you stay focused and on track to get you there? Many people, like my almost sister-in-law, and blogger extraordinaire, Ali Edwards (www.aliedwards.com), pick one word to focus on for the entire year. Her word this year is “open.” She focuses blog posts and actions around the word. The process works.

I believe that picking a few meaningful words that apply to your vision will help you take DIRECTED actions. Words you can post in plain sight that will keep you in the groove of daily achievement. Key words that you burn into your psyche so that your goals become your driving force.

Here are my 3.5 words for 2013 – I hope they inspire you to think about and select yours:

1. Write: Write every day. Tweet every day. Post every day. I have been writing almost every day for the past 21 years. Why should I let up now? Writing has provided me with both purpose and process, discipline and drive, and lessons and legacy.

2. Finish: Finish what I start. I have more projects and opportunities than I can say grace over. I intend to see each one through to fruition (not just completion). In my experience, there are few things more frustrating than the mental nag of a project undone. I’m speaking for myself, and challenging myself; at the same time I’m speaking to you and challenging you.

The process I try to employ is that of “time allocation.” Rather than manage my time (something I have always found both impossible and improbable), I will allocate my time in 30-minute segments to projects and tasks in order to ensure that I have allotted time for completion.

3. Shape: This is by far my most difficult word. It has several connotations.

• Get in shape: This year for sure (even though I said that last year, and the year before). There’s a fundamental link between physical well-being and mental freedom to create. My intention this year is to put them in balance and harmony.

• Shape up: There are several aspects of business and life that need shaping and reshaping. They range from organization to money to personal skills to relationships to sales.

• Shape the future. My age now demands I make plans that include me and exclude me. Succession is not just a word or a plan; it’s also a reality.

3.5 Yes!: Yes is the ultimate attitude word, thought, reaction, response, expression of joy, expression of achievement and recovery. It’s dedication to positive thought, expression, transference of message and resilience.

NOTE: I have posted my words for the year on my bathroom mirror. This way, I face them twice a day. Post yours.

Jeffrey Gitomer is a nationally syndicated columnist | Email: salesman@gitomer.com | Phone: (704) 333-1112 | © 2013 Jeffrey H. Gitomer