Wellmark debuts 'Promises Matter' ad campaign
Thursday, December 13, 2012 9:32 AM
Wellmark Blue Cross and Blue Shield recently launched a new advertising campaign, "Promises Matter."
The new ads are the first to be rolled out by Minneapolis advertising agency Campbell Mithun since Wellmark hired the agency in late 2011.
In addition to showcasing everyday scenarios of real-life promise keeping, some of the ads feature actual Wellmark employees, one of whom pledges to "see a face behind every claim."