Host: International Association of Business Communicators Iowa
About: In 2016, March Madness bounced into Des Moines as the city hosted opening round games of the NCAA men's basketball tournament for the first time. Greg Edwards of the Greater Des Moines Convention and Visitors Bureau will share insight into the process of attracting and hosting a successful major sporting event -- from planning and preparation to the communications, operations and logistics.
When:11:30 a.m. to 12:30 p.m.
Where: Forte Banquet and Conference Center
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