In an exclusive interview with Bloomberg Businessweek, Apple Inc. CEO Tim Cook sat down for a lengthy and wide-ranging Q&A, in which he discusses how the company works now that he's taken over, the Apple Maps mishap and announced the return of Apple manufacturing to the United States.
Below is an excerpt from the interview. Click here to read the full piece.
Q: An anecdote that's now part of your biography is that Steve Jobs told you, "Don't think what I would do." Is that true, and if so, can you tell the story?
A: One weekend he called me, and he said, "I'd like to talk to you." This was in summer of '11. I said, "Fine. When?" In typical Steve fashion he said, "Now."
So I go over to his house, and I still remember how he started this discussion. He said, "There has never been a professional transition at the CEO level in Apple." He said, "Our company has done a lot of great things, but has never done this one." The last guy is always fired, and then somebody new comes in. And he goes, "I want there to be a professional CEO transition, and I have decided, and I am recommending to the board that you be the CEO, and I'm going to be the chairman."
And as a part of this, I asked him about different scenarios to understand how he wanted to be involved as chairman. He said, "I want to make this clear. I saw what happened when Walt Disney passed away. People looked around, and they kept asking what Walt would have done." He goes, "The business was paralyzed, and people just sat around in meetings and talked about what Walt would have done." He goes, "I never want you to ask what I would have done. Just do what's right." He was very clear. Continue reading...