Private Wealth, a Cedar Rapids-based wealth management firm launched this year to serve high-wealth clients in Iowa and Nebraska, announced that Bryan Johnson, a former Wells Fargo Wealth regional managing director, has been named CEO. Johnson brings more than three decades of experience in private banking, trust, brokerage and investment management, including 20 years with Wells Fargo. In his new role at Private Wealth, Johnson will further develop the firm’s commitment to local service and people-focused culture, the firm said in a press release. “Private Wealth is about culture, philosophy and a circle of services surrounding the client,” said Johnson. “We believe in working together. We believe in our people. And we believe nice people will finish first. That’s how we build and maintain our relationships — and offer the experience clients are looking for in a financial partner.” Before joining Private Wealth, Johnson, who was born and raised in Iowa, had responsibilities for five Midwestern states with Wells Fargo Wealth. He chose Private Wealth because it’s adviser-driven, he said. “The majority of our owners are advisers and the advisers lead decision-making because they are the people who best understand what clients need.” The firm officially launched Sept. 3 with offices in Cedar Rapids, Omaha and West Des Moines. In October, it expanded into Texas, opening offices in San Antonio and Corpus Christi. Insider: Read a Business Record article about Private Wealth.