Affiliates Management Co., the holding company of Iowa Credit Union League, has acquired B2E Data Marketing, a data-driven marketing analytics firm headquartered in Des Moines. The acquisition strengthens the credit union league’s ability to support credit unions and other industries with advanced tools and insights to reach, serve and grow their membership in an increasingly competitive marketplace, according to a news release. B2E, founded in 2003, provides end-to-end data management, predictive modeling, and targeted marketing solutions that help the league better understand its audiences, improve engagement and drive growth. “This acquisition represents a meaningful investment in the capabilities credit unions need to grow and deepen member relationships,” Murray Williams, Affiliates Management Co.’s CEO and CEO and president of the credit union league, said in a prepared statement. “B2E brings practical, data-driven expertise that complements our mission-focused family of companies and strengthens our ability to support credit unions as consumer expectations and competition continue to evolve.” B2E’s full team will remain in place, including founder and CEO Keith Snow who will continue to lead the organization. Operations will continue from the company’s headquarters in Des Moines with no immediate changes to day-to-day operations or current client partnerships.