Avidly Group, a global CRM, revenue operations and growth transformation firm, announced the acquisition of Denver-based SalesLeap, a B2B sales consultant. The transaction was made through Avidly’s North American business unit, Blue Frog, which is based in Waukee and was acquired by Avidly in 2024. Through the acquisition, Blue Frog will lead the development and integration of SalesLeap within Avidly Group with the goal of scaling SalesLeap’s sales acceleration capabilities into a global offering, a news release said. SalesLeap will continue operating under the Blue Frog umbrella and gain access to Avidly Group’s global client base and international delivery capabilities.