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Broadcasting, websites boost Meredith’s quarter


A strong first quarter for Meredith Corp. brought increased advertising revenues in the company’s broadcasting and online operations. In a recent statement filed with the Securities and Exchange Commission, the Des Moines-based company said it had a 27 percent increase in television spot ad revenues in the fiscal first quarter, compared with the year-earlier period, and a 20 percent rise in online revenues across its websites.

The TV numbers were boosted by heavy political advertising.

On the magazine side, Meredith reported total advertising revenues of $136 million, “approximately even with the year-ago period, on higher net advertising revenue per magazine page.”

Meredith websites attracted an average of 16 million unique visitors per month, and monthly page views averaged 200 million. “Monthly unique visitors from mobile devices to the new Better Homes and Gardens, Parents and Fitness mobile sites combined averaged nearly 1 million during the first full quarter of operation, while page views averaged approximately 6 million,” according to the filing.

Looking forward, the company said total advertising revenues are expected to increase in the low double digits in the second quarter.

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