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McLellan: Be findable

Whether you’ve had a website for a couple of decades or a couple of weeks, you built it so prospects could learn more about you, customers could communicate with you and potential employees could check …


The Elbert Files: Quill & Nib is my kind of store

My wife can confirm that I hate shopping for just about anything other than books or pens.

A few years ago during a trip up the Oregon coast, we went 20 miles out of our …


McLellan: See the 360-degree opportunities

In case you haven’t started your holiday shopping, I’m here to tell you that virtual reality headsets are going to be THE gift this year. If you’re not familiar with how they work, virtual reality …


The Elbert Files: How to improve the next election

I have a solution for what most people believe is a flawed process for nominating Democratic and Republican candidates for president.

A consistent refrain of this year’s election has been that the two major party …


McLellan: Takeaways from Election 2016

If there is one thing we can all agree on when it comes to the recent presidential election, it’s that it was like no other. Whether you were elated or dismayed at the final results, …


The Elbert Files: Weitz book loaded with tales

Few people realize it now, but there was a strong connection between Prohibition and Camp Dodge, the military compound north of Des Moines that was built in 1917 to train World War I soldiers.

Des …


McLellan: How many fields are too many?

Whether you recognize the term or not, you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking …


The Elbert Files: Unrealistic expectations

One of the many fallacies of the 2016 election is a belief that politicians can significantly increase the growth rate of the U.S. economy. 

To be sure, the current slowdown is one of the most …


McLellan: How much is too much?

In the “Mad Men” days of advertising, it was all about mass media, reach and frequency. How many people can you reach, and how often can you get your message in front of them?

Today’s …


The Elbert Files: Lawyer unwinds red tape

Des Moines immigration lawyer Marina Grabchuk is motivated by her own family’s story. She was 7 years old when her Ukrainian homeland broke off from the Soviet Union and 13 when she arrived in the …

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