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EatingWell enters into licensing partnership for retail foods

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Meredith Corp. today announced that it has agreed to a multiyear licensing partnership with Bellisio Foods Inc. for the EatingWell brand. It’s Meredith’s first licensing partnership for the EatingWell brand and Meredith Brand Licensing’s first expansion into the retail consumable food category. EatingWell frozen products will be available for consumer purchase at supermarkets and other retail grocery stores nationwide beginning in fall 2016. At launch, the EatingWell product line will focus on single-serve frozen entrées. Meredith and Bellisio Foods anticipate future food expansion into products such as multi-serve meals, appetizers, sides, snacks, vegetables, breakfast items, desserts and breads.