Iowa State University’s Ivy College of Business has announced the launch of the Murray G. Bacon Center for AI Ethics in Business, a new initiative aimed at advancing ethical leadership in artificial intelligence. Led by Professor Mike Howard, the center is a reinvention of a previous program solely focused on business ethics. The three focuses of the center will be research leadership, student education and industry engagement surrounding responsible AI use. Priorities in the first year include establishing an advisory board, developing an AI ethics micro-credential for students, and recruiting an interdisciplinary research team. “The Murray G. Bacon Center offers a timely opportunity to energize research, teaching, and positive economic impact around one of our era’s defining challenges,” Howard said in a prepared statement. “We will work together to help avoid the perils and realize the promise of AI for the benefit of our students, our state and our society.”