Muscatine-based Kent Worldwide has launched WellJoy, a new global pet well-being brand. The initial WellJoy product lineup targets common pet needs such as dental health, joint support, skin and coat health, immunity, calmness and urinary health. The products are built around the company’s proprietary GutBoost formulation and include a blend of prebiotics, probiotics or postbiotics, digestive enzymes and functional ingredients designed to support the gut microbiome. WellJoy is positioned as a long-term, internationally focused brand and is currently available through Chewy and Amazon, with plans to expand to additional retail partners and global markets later this year. Kent Worldwide is a family-owned business with 100 years of experience in animal care, nutrition and agricultural innovation.