Lessing-Flynn, an independent advertising agency, has announced the launch of LF BrandKind, a pro bono marketing partnership program supporting 501(c)(3) nonprofits in Des Moines and surrounding communities. Through the program, Lessing-Flynn will select one nonprofit to receive a customized marketing and branding package valued at up to $25,000. The chosen organization will receive a custom scope of work tailored to its most urgent needs. Potential areas of support include brand strategy or messaging framework; brand refresh; creative development; marketing campaign strategy and activation; and website development or refresh. “Lessing-Flynn has always believed that strong brands help build strong communities,” Tom Flynn, president and CEO of Lessing-Flynn, said in a prepared statement. “LF BrandKind is our way of putting that belief into action for organizations that are doing some of the most important work in Central Iowa but may not have access to the same marketing resources as larger organizations.” Applicants must complete a digital form available on the Lessing-Flynn website, including organizational background information, primary audiences and current marketing efforts.