Des Moines-based Meredith Corp. announced an alliance with Health Media Network, which will provide Meredith with a new distribution channel for its lifestyle and entertainment video content across its brands such as Better Homes & Gardens, EatingWell and Allrecipes as well as HMN’s video networks, which include Women’s and Men’s Health, Kids and Family Network, and PetCare TV. The new Meredith Health Media Network Alliance seeks to “provide entertainment, information and inspiration to an audience of patients who spend significant time in doctors’ office waiting rooms,” the companies said in a release. “This strategic alliance between HMN and Meredith delivers on the innovation and multi-touch opportunities the advertising community is craving from this industry,” said Carlo DiMarco, executive vice president of development of Health Media Network, based in Norwalk, Conn. ”Together, we are able to offer a unique consumer and advertiser experience not available anywhere else in point-of-care marketing.” John Kenyon, managing director of Meredith’s Targeted Media Health, was integral to formulating the alliance and will lead the day-to-day operations for Meredith.