Meredith launches lifestyle channel on YouTube
Meredith Corp. recently announced the start of DIGS, a new home and garden lifestyle channel that will be broadcast on YouTube.
The new channel is the result of YouTube’s 100 new original channels launched last fall. The DIGS channel features eight original series developed and produced by Meredith Video Studios that cover crafting, entertaining, gardening and home improvement.
“We’re excited to see more high-quality original programming from top media companies like Meredith coming to YouTube to give this audience even more reasons to keep watching,” said Jamie Byrne, Head of Original Programming, Entertainment, YouTube.