In response to weakness in the housing market, Meredith Corp.’s Traditional Home magazine will launch two new sections with the November issue, TechGirl and Where Women Create, in the hopes of attracting more advertisers, Media Week reported.

Remodeling-related ads remain strong in the magazine, but spending by marketers dependent on new construction, such as window manufacturers, has softened as the housing market has cooled. Through October, Traditional Home’s total ad pages for the year are down 8.7 percent versus 2006, according to Mediaweek Monitor.

TechGirl will focus on what’s next in consumer electronics and how they fit into consumers’ homes. Where Women Create will spotlight the living and home-office spaces of successful women.

The company expects the magazine’s TechGirl column to appeal to marketers of home electronics, with Where Women Create broadening Traditional Home’s appeal among fashion/beauty accounts.