AABP Award 728x90

This place couldn’t survive without me… Not.


When I was 19, my dad made me production manager of his 75-employee factory, which made kitchen cabinets. Before I officially took the job I worked in the shop at each job, and set production standards based on what I could produce at each station.

On my first official day as boss, Ozzie, our superstar cabinet assembler, came to me and asked for a 25 cents per hour raise. I went to my dad for advice, and he said, “Give it to him, son.” So I did.

A week later, Ozzie returned and demanded another 25 cent raise (said he would quit if he didn’t get it). I went back to my dad for advice, and he said, “Fire him, son.” I went nuclear, “You can’t fire Ozzie,” I pleaded, “The place will fall apart.” “Fire him, son,” he repeated. So I did.

I dreaded the next day. But to my everlasting surprise, four guys came forward to claim Ozzie’s position. We had a contest to see who would get it. Production was up 25 percent and “Mr. Irreplaceable” was replaced in less than 24 hours — and was never missed.

How irreplaceable do you think you are?

I have heard salespeople boast on hundreds of occasions:

o If it wasn’t for me this place would fold.

o If it wasn’t for me we’d be out of business.

o This place couldn’t survive without me.

Those are warning chants that the end is near.

Here are 9.5 early warning signals that your sales brain has stopped functioning.

1. You think sales reports are a waste of time.

2. Everyone else makes mistakes except you.

3. You get blamed for things you’re certain are someone else’s fault.

4. You think your sales production could be better – if you just got a few breaks.

5. You don’t listen to sales information in the car, or do anything to further your sales education.

6. You’re way too cocky.

7. At night you socialize or watch TV instead of plan your next day.

8. You go to sales calls unprepared.

9. You think most prospects and customers are dumb (or at least not as smart as you).

9.5. You think your boss is stupid.

Many salespeople are failing or doing poorly and claim they don’t know why or blame everyone and their dog. Many more salespeople get fired and claim or blame the same way. Truth is they can’t or won’t face themselves. They blame others instead of taking personal responsibility.

It may take one face-down spill in the gutter to wake you up. But it’s a whole lot easier (and less costly) to catch yourself before you fall.

Success Strategies: Here are a few positive steps that will lead to better personal and team responsibility.

o Look at your belief system. To succeed at sales you must believe that you’re the best, your company is the best, and your product is the best. All three are needed to succeed.

o Rededicate yourself to be more customer focused — not me focused. Customer dedication eliminates a lot of the ego problems. When you’re busy helping customers, your time to brag and complain diminishes.

o Get more team oriented. Help others get sales. Help others succeed.

o Transition from cocky to self-confident. Show it with deeds, not words.

o Transition from blaming others to taking responsibility. Most of the time when things go wrong, you could have done something to prevent it. Admit fault. Take the hit without a bunch of defensive whining.

o Admit the truth to yourself. Admit fault. Then tell yourself what you could have done to have prevented the problem or made things better. Then make daily plans to make a change for the better.

In order for the things and circumstances of your life to change – you must change first. Not much will happen without a change in your thought process, your attitude, and maybe eating a piece of humble pie. Admit it – it starts with you.

FREE GitBit. I have one more piece of secret about job success. Something to think about and act on everyday. Go to www.gitomer.com, register if you’re a first-time user, then enter YOUYOU in the GitBit box.

Jeffrey Gitomer, president of Charlotte-based Buy Gitomer, gives seminars, runs annual sales meetings, and conducts Internet training programs on selling and customer service at www.trainone.com. He can be reached at (704)-333-1112 or by e-mail at salesman@gitomer.com

visionbank web 070123 300x250