How innocently consumers answer the question “Do you want to super-size that?” For a measly 40 cents more, they can have the gigantic Coke and fries. And, as statistics show, more often than not, buyers say yes.

Up-selling. The technique of adding just a little bit more onto the order by proactive selling. It’s not just fast food. “I’d like a martini, please.” The waiter nods and says, “Grey Goose, sir?” Who’s going to say no to that? And it’s not just food and beverages. “Would you like to upsize your computer monitor to 17 inches for just $50 more?”

They make it sound so easy. So inexpensive. So wouldn’t we be stupid not to take them up on this offer? And so, in incredible unison, we say yes.

What’s your industry’s version of the super size? Why aren’t you employing the same technique to add to your bottom line? My guess is if you’re a retailer, you have pondered how to up-sell to your customers. But if you sell a service or specialized expertise, you probably have dismissed the idea.

Don’t be so quick to do that. There’s nothing wrong or sleazy about it when it’s done with the right intent: giving your clients what they need or want. It’s really about knowing your business well enough to be able to look down the road a little to see what else your clients might need.

How could you add to the bottom line while better serving your clients? The answer to that question has an upside for everyone.

Drew McLellan is Top Dog at McLellan Marketing Group and the author of “99.3 Random Acts of Marketing.” He can be reached at Drew@MclellanMarketing.com.

© Drew McLellan