RSS Feed businessrecord.com : Sales & Marketing http://www.businessrecord.com:80 A feed of current articles not set 2014-08-30T06:19:09.6096094Z Gitomer: Ask yourself 'why' to succeed http://www.businessrecord.com:80/Content/Sales-Marketing/Sales-Marketing/Article/Gitomer-Ask-yourself-why-to-succeed/180/856/65111 Sales & Marketing McLellan: Honestly – it's about honesty I can remember being in one of my undergrad advertising classes and the professor telling us about a recent study that measured the trustworthiness of various professions. Keep in mind, this was 30-plus years ago, but I can still see the slides he used to show us the results.  http://www.businessrecord.com:80/Content/Sales-Marketing/Sales-Marketing/Article/McLellan-Honestly-it-s-about-honesty/180/856/65112 Sales & Marketing McLellan: How show rooming effects you http://www.businessrecord.com:80/Content/Sales-Marketing/Sales-Marketing/Article/McLellan-How-show-rooming-effects-you/180/856/64983 Sales & Marketing Gitomer: What CEOs want to talk about Everyone tells you to meet with the decision-maker – the CEO. However, it seems no one offers any advice on what to say, do and ask when you get to that meeting.  http://www.businessrecord.com:80/Content/Sales-Marketing/Sales-Marketing/Article/Gitomer-What-CEOs-want-to-talk-about/180/856/64982 Sales & Marketing