RSS Feed : Sales & Marketing A feed of current articles not set 2014-08-30T06:19:09.6096094Z Gitomer: Ask yourself 'why' to succeed Sales & Marketing McLellan: Honestly – it's about honesty I can remember being in one of my undergrad advertising classes and the professor telling us about a recent study that measured the trustworthiness of various professions. Keep in mind, this was 30-plus years ago, but I can still see the slides he used to show us the results. Sales & Marketing McLellan: How show rooming effects you Sales & Marketing Gitomer: What CEOs want to talk about Everyone tells you to meet with the decision-maker – the CEO. However, it seems no one offers any advice on what to say, do and ask when you get to that meeting. Sales & Marketing