Archive for September 2005
Economic growth boosts advertising spending
The first few years of this decade were challenging for the advertising industry, but local agencies say business has strengthened noticeably during 2005.
“It’s going to be a good year for us,” said Louie Laurent, …
Resurrecting the Spirit of Des Moines
Restoring the boat formerly known as the Spirit of Des Moines has been a messy, expensive and tedious process, but Michael LaValle would have expected nothing less from this boat, which he jokingly says has …
Read MoreGive a speech, get leads, and eliminate cold calls
For years I have preached, “Instead of making cold calls, make a speech.”
What I mean is, give a short talk in front of people who potentially can say “yes” to you, and offer them …
Trucking career ‘a good ride’ for Waalk
After close to 40 years in the trucking business, 32 of them as a driver with Yellow Freight, John Waalk has seen it all – from deadly accidents to women changing clothes behind the wheel …
Read MoreRestaurant firm looks like a tasty investment
Dear Mr. Berko:
My broker just recommended that I buy 75 shares of Darden Restaurants for my Individual Retirement Account and for my wife’s IRA. He thinks that Darden is one of the better restaurant …
Another chance to take part
If you have a spare minute on Tuesday, maybe you could vote in the school board election. Don’t worry; it won’t be crowded.
Polk County voters will have far fewer polling places – 51 instead …
How patriotism feels
Devastation. Disaster. Desperation. Anguish. Enormous, incomprehensible, mind-boggling loss – of life, of possessions, of jobs, of security and of stability. Unfathomable wreckage. Rubble. Debris. Decay. Homes flattened. History washed away in a tide of human …
Read MoreBusiness owners need an exit strategy
When it comes time for business owners to plan their exit, they usually receive different kinds of advice — some on how to ensure that their businesses can succeed after they’re sold, and some on …
Read MoreLet me emphasize this so you wonft forget it
Whether it’s a brochure, Web site, sales sheet or letter, there are some facts or ideas in every printed marketing piece that are more important than others. Maybe you want to highlight a special price …
Read MoreCompanies spurring interest in rail-truck connections
Workers at Iowa Cold Storage handle about 25 semitrailer loads of frozen meat products daily at the company’s cavernous 100,000-square-foot warehouse just south of Interstate 80 in Altoona. Business has been so good for the …
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