Archive for July 2006
Luxury at what cost?
Bringing new technology into a vehicle may make drivers’ lives easier and more comfortable, but it also can draw their attention from the road.
“Distractions themselves are becoming increasing concerns,” said Robert Thompson, program evaluator …
Beware of the Duh Factor
Marketing 101 tells us that we need to differentiate our products or services from our competitors’ offerings. Many organizations create marketing materials that point out the features that they believe helps them stand out from …
Read MoreMiller has transportation in his genes
For the short time he has been here, Brad Miller has ridden the bus quite a bit. As the new general manager of the Des Moines Regional Transit Authority, the new name for the expanded …
Read MoreRecession on the horizon
Dear Mr. Berko:
Can you tell me without beating around the bush if there will be a recession this year or next and, if there will be, can you tell me why? Can you provide …
Think about what the customer really wants, then deliver
Thinking. Business thinking.
You have opportunities to think every day. The big questions are: How do you do it? And, once you’ve arrived at your thought, idea or response, how do you deliver it? Or …
Women in chains
The irony was so delicious I almost poked my own eye out in a hilarious fit of laughter the other morning while getting ready for work. The television was on in the living room and …
Read MoreLocation, location, location
The first hot locations in America were along rivers. People need water, and the river’s flow provided power. Later, the proximity of railroads determined your settlement’s fate. Good rail service meant you had a chance …
Read MorePreschool programs have proven value
The 2006 Legislature approved and Gov. Tom Vilsack signed a bill providing an additional $15 million to address health, parent education and preschool needs for our youngest Iowans.
This investment will certainly help build a …
West Des Moines, Urbandale in a TIF over tax incentives
Tax rebates offered through an urban renewal district could factor into whether Marsh Inc. will relocate its expansive West Des Moines operations center to Urbandale. The insurance broker’s 1,100-member workforce is currently housed in two …
Read MoreAuto luxury without limits
If Merle Hay Road is deemed the auto mile of Greater Des Moines, then Hickman Road and 100th Street should be called the million-dollar intersection. Here, luxury car dealers flaunt their top products including Mercedes-Benz’s …
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