Archive for August 2006

With a professional resume that includes critically acclaimed vocal performances on a world stage, the last place you’d expect to find Virginia Croskery is on the business end of a pitchfork in the stables tucked …

Let’s wrap up our conversation about word of mouth marketing. Much has been written about the power of influencers. Some are early adopters — those who are the first to get the new cell phone …

Kane Johnson is a good example of why advertisers are struggling to get their messages out to young adults. The recent college graduate uses TiVo or a digital video recorder to skip through commercials on …

Like other European teenagers in the early 1970s, Lucca Berrone was fascinated by all things American, but he didn’t imagine that he’d later wind up living here and running a successful business.

Berrone is general …

After starting his career in journalism, John Riha took the advice of friends and got a “real job” in the building and construction industry. He continued to have his writing published on a freelance basis, …

Dear Mr. Berko:

I bought 300 shares of Barnes & Noble in 2001 and paid $42 a share for the stock. Back then it had sales of $4.9 billion, and today sales are $5.3 billion. …

Got goals? Millions of words have been written about goals. I’ve written thousands of them. Ninety-nine percent of the words focus on how to set and achieve them in one form or another. Books, articles, …

Newsstand sales of magazines have been dropping in recent years, and we can’t help wondering what that means to us in the long run. Not “us” as members of the publishing industry, but as members …

This isn’t exactly the Deep South, where stereotypes from fiction prompt in our imaginations a caricature of a county sheriff who’s morbidly obese, incompetent and bumbling, corrupt and insistent on getting his way, even if …

I read with interest Bruce Stone’s comments about progressives reaching out to business [Business Record, Aug. 21]. Unfortunately, he misses the mark by using excessive hype that begins with the terms “predatory capitalism and arrogant …