‘Reality’ and marketing

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We make fun of them, we swear we never watch them – yet they are everywhere. Reality shows.

They’re both grotesque and fascinating. They also contain some marketing lessons for us all.

High Emotion/Drama: There’s …

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Pursuing the goal of civility

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A number of years ago, I started to become increasingly uneasy about the lack of civility in our society. When I joined the Community Foundation of Greater Des Moines as president in 2008, I was …

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Time for some new candidates

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On the national political scene, all the talk is about the Republican Party’s chances for winning big in November. The same thing could happen in Iowa, but within that story lies another one that seems …

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Pappajohn winners weather stormy economy

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Shortly after Curt Carlson accepted the $25,000 first-place award in the John Pappajohn Iowa Business Plan Competition last year, he flew to Los Angeles to oversee the use of his company’s BodyViz software on the …

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R&R Realty opts to remodel Three Fountains

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R&R Realty Group is remodeling its Three Fountains Office Park at 42nd Street and Westown Parkway in West Des Moines as the economic downturn continues to stall new development opportunities.

The company is self-financing the …

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An ‘Omen’ to ignore

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Dear Mr. Berko:

Please tell me how the Hindenburg Omen stock market predictor works. My broker now follows this market indicator and wants me to liquidate my entire (large) portfolio. He told me that the …

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Live like you never heard of graduation

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Ah the delightful season of autumn. The sunshine turns golden, and young single people hurry off every morning to spend their days learning a profession and completing assignments, then fill their evenings with bars, concerts …

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