Archive for November 2010
More B2B marketers embrace social media
As social media moves from marginal to mainstream, more companies are integrating applications such as Facebook, Twitter and YouTube into their business-to-business marketing strategies.
Beyond building brand awareness and promoting products, social media allows businesses …
Read MoreNew meters slash city’s replacement costs
A new type of parking meter could save Des Moines money by replacing old meters.
The city began installation of more than 30 “double space” parking meters in the last two weeks on High Street, …
Read MoreTake the’preferred’ route
Dear Mr. Berko:
Please tell me about Alcatel-Lucent. My broker believes that the shares could triple in the coming year and wants me to use $10,000 and buy 3,000 shares. What can you tell me …
Read MoreA better business plan
I have no business plan. I have no spreadsheet with five years of projected earnings. There are two reasons: Most business plans never come to fruition, and five-year sales projections are about as accurate as …
Save 2011 dollars now
Whether your business has been rocked by the economic downturn or you’re among the lucky few who have seen their businesses grow during the past couple of years, everyone wants to save marketing dollars.
There …
Read MoreWhen generations collide
A recent Associated Press article caught my attention. The focus was on the newest generation of students, and its working thesis was that although they are experts at computer technology, they have no ability or …
Get in there and spend
All right, it’s up to you now. I’ve heard a lot about you, you big, lovable, loopy American consumer, and I’m totally confident about sending you in with the game on the line.
At press …
Read MoreProject brings educational beanbag toys to toddlers
What could be more fun for a toddler than squishy beanbags with letters on them? Last week, representatives from United Way of Central Iowa and several of Greater Des Moines’ largest employers distributed 1,000 of …
Across the country, more states are yelling ‘cut!’
Iowa ran into expensive and embarrassing problems in its efforts to support movie production, but it isn’t alone – other states also have seen the glamour fall away.
Incentives for Hollywood have been scaled back …
Read MoreLifespace earns ‘A’ on $30 million bond offering
Lifespace Communities Inc., which owns Deerfield Retirement Community in Urbandale, has received an “A” rating from Fitch Ratings Ltd. on a tax-exempt bond offering of more than $30 million, the Urbandale-based not-for-profit company announced last …