Gitomer: A resolution formula to excel

25415 81

New Year’s resolutions are a pain. Lose 20 pounds. Eat better. Get in shape. Join the gym. Run three miles a day. Stop smoking. Stop drinking. Stop (fill in the blank).

NONE of those things …

Read More

McLellan: Shh – it’s a secret

25417 123

If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret-shop their operation. Without exception, a secret-shopping program will:

• Provide insights that surprise you (good and …

Read More

A Closer Look: Deon Pitsor

25419 81

When Deon Pitsor first brought his family to Greater Des Moines in 2006, a friend of a friend dropped the name of a prominent businessman he should contact. Pitsor, an Iowa native who had been …

Read More

Drawing young women to business

Iowa State University’s College of Business is trying to increase the number of women studying business.

About 35 percent of the college’s enrollment is female, a number that’s been static for the past five years, …

Read More