Gitomer: Show me the value

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How do you make a sales presentation?

No I don’t mean warm up, probe, present, overcome objections, close. I mean, what’s the big picture of your sales presentation? What’s the content of your sales presentation? …

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McLellan: Metrics that matter

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One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

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A Closer Look: Ryan Wise

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Ryan Wise was appointed by Gov. Terry Branstad as director of the Iowa Department of Education on July 1. Wise, who earlier in his career taught in teacher shortage areas in Mississippi and Texas as …

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