Archive for June 2016
W.D.M. OK with Holmes Murphy move to Waukee
Though Waukee city officials have yet to acknowledge that Holmes Murphy plans a corporate campus…Read More
McLellan: E-newsletters done right
Despite all the talk about digital tools like programmatic media buying and social media, the old newsletter is still a staple of many organizations’ marketing efforts. Rightly so; when done right, they’re incredibly effective and …
Read MoreThe Elbert Files: Iowa’s election year economy
Politicians take credit when the economy does well and blame others when it doesn’t, although the truth is that government can do little beyond imposing embargoes and trade tariffs that has much direct impact.
That …
Read MoreGuest Opinion: How a motivation company rewards its employees
It’s rare for employees to want to be treated the same; instead, they strive for equality based on their performance.
If you have a meritocracy culture, where talented, hardworking employees are rewarded based on their …
Read MoreJunior Achievement to launch financial literacy program
Junior Achievement of Central Iowa plans to pilot a financial literacy program in the fall for eighth- and ninth-grade students in Central Iowa.
The program, called JA Finance Park, is a natural progression for Junior …
Read MoreA Closer Look: Becky Wampler
Becky Wampler was named executive director of the Wellmark Foundation in January.
For the previous five years, she led Wellmark’s community health improvement efforts, which include the Blue Zones Project in Iowa. Wampler, who has …
Read MorePower Breakfast Takeaways: The coming Silver Tsunami
What’s your company’s “50-plus” strategy? How can we initiate open conversations with older workers about how and when they plan to retire? What are some of the new realities of the work environment, and how …
Read MoreUniversity Research: Make your good works known
Overview:
Are corporate social responsibility initiatives worth the effort and investment? How can companies maximize their return on investment with these programs? How important are marketing efforts to the success of corporate social responsibility campaigns? …
University Research: Electoral instability
Overview:
Durnev and colleagues at other universities studied market trends during and after election cycles and compared them with the relative stability of markets in countries with dictatorships. The research detailed how companies in democracies …
University Research: More engaging apps drive higher sales
Overview:
By 2017, the number of downloaded apps is expected to surpass 268 billion. However, more than half of the apps that are downloaded are deleted after one use. What can companies do to ensure …