Artist to (temporarily) convert World Food Prize facade into art
Oyoram, also known as Yorame Mevorach, is known for avant garde works that have included a nearly 50-foot-tall clock meant to dramatize time as a circus ring. He was born in Jerusalem and moved to Paris in 1980. He was a pioneer in short films in France, and has created works around the globe that included 11 mannequins brought to life by image-projection. In his early career, he drew attention as a producer and director for the satire magazine Hara Kiri/Charlie Hebdo. He is married to Katya Gibel Mevorach, an anthropology and American studies professor at Grinnell College.
“A charismatic presence in avant-garde film and video, Oyoram is well known for his off-screen digital projections,” said M. Jessica Rowe, director of the Greater Des Moines Public Art Foundation. “The project is a standout, reflecting the artist’s interest in complex systems of aesthetics, architecture and technology.”
Pierre-Henri Deleau, co-founder of “la Quinzaine des Réalisateurs” at the Cannes Festival, in statement said that Oyoram’s art “leaves open the question as to whether he is a poet making films or a filmmaker making poetry.” His visual art work has been commissioned by Cartier, Sony and others.
Oyoram will use the mapping both to match the work’s size to the facade and to incorporate the architecture into the work. The facade is 72 feet by 164 feet. The Beaux-Arts style building, built between 1900 and 1903 at 100 Locust St., was part of the City Beautiful architecture movement that created Des Moines’ riverfront municipal buildings. It was the main public library before becoming the World Food Prize headquarters.
The work will be presented at 8 p.m. Oct. 14 and at 9 p.m. Oct. 16. Admission is free. The second performance coincides with the United Nations’ annual World Food Day.
The Greater Des Moines Public Art Foundation organized and funded the presentation.
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