AABP EP Awards 728x90

NOTEBOOK – ONE GOOD READ: Leadership during the new normal: Inspiring others

President John F. Kennedy, while visiting NASA in the 1960s, reportedly asked a janitor at the facility: “What do you do here?” The employee replied: “I’m helping to put a man on the moon.” Every organization, no matter its size, needs an intentional process of engaging its employees and linking them to the vision, writes Robert McDonald, former secretary of the Department of Veterans Affairs and retired chairman, president and CEO of Procter & Gamble Co. In this SmartBrief column, McDonald describes his “acid test of organizational engagement” that he used both at P&G and when visiting VA medical centers across the country. The article is part three of the digital media publisher’s series “Leadership Behaviors During the New Normal.”