Sammons Financial Group Inc. is introducing a new marketing name and brand image to provide an updated look and feel. The new oak leaf imagery unifies the distinct lines of business under a common theme, the West Des Moines-based financial services company said in a news release. With member companies that include Midland National Life Insurance Co., North American Company for Life and Health Insurance, and Sammons Institutional Group, the updated brand strategy is designed to clarify Sammons Financial’s distribution model, connecting each of the individual companies to a single, overarching image. “We are excited to announce this brand refresh – anchored by a single oak leaf image – for our companies,” said Esfand Dinshaw, chairman and CEO of Sammons Financial. “By visually aligning our member companies, we will present a clearer, stronger brand message for our robust distribution model.” In June 2019 Sammons Financial broke ground for a new $65 million West Des Moines headquarters building, which is expected to be completed late this year. To view the new logos, click here.