As an ongoing feature, staff members at the Des Moines Public Library will recommend a business-related book to add to your reading list. Find this and more books like it at any of the Des Moines Public Library’s six locations and online at dmpl.org. And find information on how to get a FREE library card and all its benefits at dmpl.org/get-carded.

Des Moines Public Library business book pick: “Emotion by Design: Creative Leadership Lessons from a Life at Nike” by Greg Hoffman.

Why you should read it: The former Nike CMO shares lessons, stories and strategies for maximizing the power of creativity, drawn from three decades of experience leading some of the brand’s most innovative and high-profile campaigns. One key: Rediscovering the human element to connect brands with consumers.