The Greater Des Moines Convention and Visitors Bureau has launched a new look for its summer marketing campaign, further emphasizing the visitor experience in Greater Des Moines.

New in 2015, the campaign will feature targeted elements for three demographics — young professionals, social moms and Baby Boomers. The message is an expansion from a previous one designed solely for social moms.

The foundation for the campaign, according to a news release, will be new TV and cable spots, filmed at more than 30 different locations throughout Greater Des Moines. The spots enlisted the help of more than 130 local volunteer actors.

Catch a preview of the new ads online:

• Young professionals
• Social moms
• Baby boomers

In addition to the TV and cable spots, the campaign includes radio, digital billboards, targeted online, social media advertising and promotions in four markets:

• Omaha/Council Bluffs: April – May
• Central Iowa: June – July
• Western Illinois: June – July
• Eastern Iowa: July – August

The 2014 summer campaign contributed to a four-year high in Greater Des Moines hotel occupancy rates over the campaign months of April through August. Additionally, catchdesmoines.com experienced record website traffic in July 2014 and 186,000 further inquiries were gained from prospective visitors year-over-year as compared to the 2013 campaign. Polk and Dallas counties have experienced a 32 percent increase in visitor-generated travel expenditures over the last five years (2009-2013), according to the Iowa Economic Development Authority’s County Impact Study released in September 2014.