Meredith to launch Fit Pregnancy and Baby magazine
Meredith Corp. announced today that it will launch Fit Pregnancy and Baby beginning with the February 2016 issue. Fit Pregnancy and Baby will cover a range of topics important to this audience of millennial women and new moms, including beauty, nutrition, maternal and baby health, fashion, wellness, and other lifestyle topics such as celebrity pregnancy and style. The new brand will incorporate the best of Meredith’s American Baby magazine, with American Baby’s readers receiving the new and enhanced Fit Pregnancy and Baby magazine. The new magazine will have a continued rate base of 2 million, with a continued 11 times per year frequency, and reach an estimated multiplatform audience of 8.4 million. The company said it will continue to publish American Baby products periodically, and the brand will continue to live online.