Meredith now reaches 72 percent of millennial women
Meredith Corp. announced today that its multichannel reach among American women has hit an all-time high of 102 million, including 72 percent of U.S. millennial women. Fueling this growth has been a significant increase in reach by Meredith brands to millennial women, the company said. Meredith now reaches 26 million millennial women across its media channels, or 72 percent of U.S. millennial women, up from 63 percent a year ago. “We have been extremely focused on building our reach to the next generation of Meredith audiences, who are just as passionate as their moms about consuming the trusted content delivered by our brands,” said Tom Harty, president of Meredith National Media Group. The company has invested in products across its portfolio, including digital video, social platforms, media partnerships, new acquisitions, branded sites, and magazine editorial, he said.